'The Odyssey' IMAX craze shows strength of China's cinema market
Christopher Nolan’s The Odyssey officially opens on the Chinese mainland on August 14. And the film is already generating a box-office buzz in China. Advance IMAX screenings have sold out rapidly, with some moviegoers travelling for hours and paying a premium for a ticket. The frenzy offers a glimpse into the renewed vitality of China’s cinema market. Shen Li reports.