ASICS launches new women’s running shoe in 3 colors
ASICS just launched the BLOOMSTRIDE, a new women’s running shoe developed to provide a more tailored fit without the bulky shape often associated with highly cushioned sneakers.
The ASICS BLOOMSTRIDE costs $150 and comes in three color combinations: Oatmeal/Greige, Speed Red/Beniimo Purple and Dahlia/Ube. The shoes are currently reserved for OneASICS members, but the brand’s loyalty program is free to join.
ASICS BLOOMSTRIDE
ASICS’ new BLOOMSTRIDE running shoe was designed specifically for women.
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ASICS developed the BLOOMSTRIDE using information gathered from more than 2 million foot scans, along with feedback from its Move Her Mind initiative. The women-specific design gives the toes more space to spread while creating a closer, more supportive fit through the middle of the foot.
The new model uses ASICS’ FF LUXE cushioning, an all-new midsole foam designed to feel soft upon landing and springy during push-off. Its lower stack height keeps the foot closer to the ground for a more natural feel during runs, walks and everyday activities.
An engineered woven upper adapts to the foot’s movement and provides airflow without requiring layers of additional overlays. The outsole uses AHAR LO rubber in high-wear areas for traction and durability, while an OrthoLite sockliner helps manage moisture. Reflective details provide additional visibility during early-morning or nighttime runs.
The BLOOMSTRIDE weighs 7.4 ounces and has a 6 mm heel drop. ASICS classifies it as a neutral shoe designed for runners with neutral pronation or underpronation. It is currently sold in a standard width and women’s sizes 5 through 12.
OneASICS members receive free standard shipping on the BLOOMSTRIDE because the order exceeds $50. Membership also includes free returns, a birthday offer, access to exclusive products and other loyalty benefits.
The BLOOMSTRIDE launches alongside ASICS’ latest NAGINO apparel collection for women, which includes running tops, tights, shorts, jackets and cold-weather layers.