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‘We don’t crush creativity’ – Samsung kicks Apple when it’s down with new ad after iPad Pro controversy



Last week, Apple held its ‘Let Loose’ event where the firm presented several of its new innovations and products, which included an advert about the main attraction of the event, the new iPad Pro. As you may have seen, this ad stirred up a storm of controversy for reasons that Apple hadn’t intended – and now, Samsung has taken the opportunity to put out an advert in response, taking a jab at Apple‘s ad. 

The advert that accompanied the presentation introducing the iPad Pro depicted a bunch of objects used to create and consume media in the past being crushed by a hydraulic press, which lifted to reveal the new iPad Pro – implying that you can distil all of those objects into the new tablet.





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