Survey shows nearly half of Ontarians planning to watch Super Bowl will bet on game

It’s sports betting’s biggest event and the Responsible Gambling Council expects Super Bowl LIX will live up to that billing Sunday night.

According to a survey conducted by Leger for the RGC that was released Tuesday, 63 per cent of Ontarians plan to watch Kansas City chase a record third straight NFL title in New Orleans against the Philadelphia Eagles.

Additionally, 48 per cent of respondents said they would place a wager on the contest.

The online survey of 1,147 Ontario adults, conducted between Nov. 22 and Dec. 6, 2024, also indicates 35 per cent have placed a bet after seeing a gambling ad online or on television. And that number is higher among populations the RGC identifies as at risk for problem gambling, including people under 44 years of age (42 per cent) and Black, Indigenous, and people of colour (44 per cent).

A significant 67 per cent believe their sports knowledge gives them an edge in predicting outcomes, especially men between 18 and 44 (70 per cent). Thirty-six per cent report having bet more than they can afford to lose in the past 12 months.

The survey also shows that 50 per cent of Ontarians will bet online with a sportsbook, 30 per cent with family and friends, 27 per cent on sport-based lottery tickets, and 20 per cent in a pool.

Fifty-five per cent say they’ll bet $100 or less while 19 per cent will wager between $101 and $500. Eight per cent will put down over $500.