Travel

Philippine Airlines to Deploy Amadeus Traveler DNA



(07/02/24)
 
Philippine Airlines (PAL) has confirmed that it
plans to deploy Amadeus Traveler DNA – an advanced customer
profiling and personalization solution, as part of its efforts to
enhance service and the overall travel experience for passengers.

The solution will provide PAL with real-time,
comprehensive traveler intelligence to understand, predict and
personalize sales, service and end-to-end customer experience.

In addition, the personalization capabilities of
Traveler DNA will enable Philippine Airlines to improve customer retention by
minimizing the impact of travel disruptions with proactive
customer care.

Philippine Airlines Boeing 777-300ER. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

Philippine Airlines Boeing 777-300ER. Picture by Steven Howard of TravelNewsAsia.com

PAL can also increase revenue by upselling
relevant offers tailored to its customers’ needs and preferences.

“Traveler DNA is among
the continuous innovations we are deploying through our joint
digital lab with Philippine Airlines,” said Jonthan Tong, SVP,
Head of Southeast Asia, India Subcontinent & Greater China,
Amadeus. “The importance of providing
a complete picture of travelers so airlines can offer them a more
personalized experience cannot be understated.”

The solution will be integrated into Philippine
Airlines’ Altéa Passenger Servicing System (PSS) which allows for
consistency across all channels and touchpoints, including airline
agent, travel agent and online.

“Our vision for the future is one that
is powered by innovation, data, and the incredible capabilities of
Traveler DNA,” said Aurea Patria Vidal, Chief Information Office,
Philippine Airlines. “With this technology – we stand at the threshold of
a new era – an enhanced digital era that promises to enhance our
ability to know and understand our customers on a deeper level. By
harnessing the power of Traveler DNA, we aim to go beyond the
conventional boundaries of air travel. It’s about understanding
the unique preferences, habits, and aspirations of our passengers,
and using that knowledge to create tailor-made experiences that
resonate with them. As we navigate this digital frontier, we must
acknowledge that the true magic of Traveler DNA lies in its
ability to humanize technology. It’s not about replacing human
touch but enhancing it, making our services more intuitive, more
responsive, and more attuned to the diverse needs of our
passengers. We are pleased to continue innovating with Amadeus to
make the travel experience better for our passengers.”

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