Global App Store helps developers reach new heights
June 5, 2025
UPDATE
Global App Store helps developers reach new heights, supporting $1.3 trillion in billings and sales in 2024
For more than 90 percent of the billings and sales facilitated by the App Store ecosystem, developers did not pay any commission to Apple
Apple today announced the global App Store ecosystem facilitated $1.3 trillion in developer billings and sales in 2024, according to a new study by economists Professor Andrey Fradkin from Boston University Questrom School of Business and Dr. Jessica Burley from Analysis Group. For more than 90 percent of the billings and sales facilitated by the App Store ecosystem, developers did not pay any commission to Apple.
“It’s incredible to see so many developers design great apps, build successful businesses, and reach Apple users around the world,” said Tim Cook, Apple’s CEO. “This report is a testament to the many ways developers are enriching people’s lives with app and game experiences, while creating opportunity and driving new innovations. We’re proud to support their success.”
Developers Experience Global Growth Across the App Store
The new study by Professor Fradkin and Dr. Burley highlights how developers on the App Store have more ways than ever to monetize their apps. The study found that in 2024, developer billings and sales for digital goods and services totaled $131 billion, driven by games, photo and video editing apps, and enterprise tools. Sales of physical goods and services exceeded $1 trillion, fueled by rising demand for online food delivery and pickup, as well as grocery orders. In-app advertising revenue from ads placed by developers in their apps was $150 billion.
Since 2019, spending across all three categories — digital goods and services, physical goods and services, and in-app advertising — has more than doubled. Physical goods and services experienced the strongest growth (+2.6x), driven in particular by rapid increases in food delivery and pickup, and grocery spending. Growth in digital goods and services reflects continued demand for games and increased spending on apps that support content creation, such as photo and video editing apps. Meanwhile, in-app advertising has helped keep many apps free or low-cost for users. And the App Store continues to be a global launchpad for innovation, with AI-powered apps increasingly shaping users’ daily lives.
Regional Growth Trends Around the World
The App Store’s engine of commerce provides developers with a global distribution platform that allows them to reach users around the world, attracting over 813 million average weekly visitors worldwide. The study found that over the last five years in particular, billings and sales facilitated by the App Store ecosystem more than doubled in the U.S., China, and Europe. Spending on digital goods and services, physical goods and services, and in-app advertising grew across all regions during that period.
Digital payment spending grew over seven-fold in the U.S. since 2019 as mobile payments have become commonplace. In China, e-commerce marketplaces expanded substantially and online grocery spending grew over five-fold since 2019. Food delivery and pickup spending more than tripled in Europe, outpacing the growth in already popular categories like general retail and travel. In Japan, Australia, New Zealand, and India, travel apps were major spending categories.
In the last five years, user spending on apps that support digital content creation have seen a steady increase. As a result, photo and video editing apps like Adobe creative tools have found tremendous success and have increasingly introduced new features to empower creative professionals, creators, and hobbyists. Earlier this year, Adobe introduced a new Photoshop app on iPhone designed for image and design enthusiasts with an easy-to-use mobile interface. Adobe Lightroom was also recognized as Apple’s 2024 Mac App of the Year as part of the App Store Awards for its high-quality photo editing and powerful AI-powered editing advancements on Mac, iPhone, and iPad.
Apple’s Investment in Developers
Apple invests in tools and capabilities that make it easier for developers to distribute their apps and games, be discovered by users around the globe, and grow successful businesses. For example, the App Store’s commerce system supports developers with more than 40 local currencies and provides seamless tax handling in nearly 200 regions, while enabling developers to set prices, manage subscriptions, and more.
Developers also benefit from a suite of tools and technologies — including services to develop and test their apps through Xcode and TestFlight, monitor app performance and benchmarks through App Analytics, and improve performance with tools like Product Page Optimization — along with opportunities and resources to promote their app. At the same time, Apple’s integrated payment system helps protect users from fraud and abuse; in the last five years, the App Store has protected users by preventing over $9 billion in fraudulent transactions.
Apple also offers developers a variety of online and in-person programs to empower them to elevate their apps, including Meet with Apple sessions, appointments, and labs, and 24/7 access to Apple Support via phone and email in nine languages. Apple Developer Centers in the U.S., China, India, and Singapore have hosted tens of thousands of developers in the last year. The centers serve as home to year-round activities, offering supportive environments for teams to improve their apps through more than 250,000 APIs, including as part of frameworks such as HealthKit, Metal, Core ML, MapKit, and SwiftUI.
Through a full, free curriculum for future professional developers, Apple Developer Academies in Brazil, Indonesia, Italy, Saudi Arabia, South Korea, and the U.S. help students build foundational skills in coding, AI, design, and marketing. Separately, more than 20 Apple Foundation Programs provide students of all levels with the fundamentals of app development through four-week intensive courses that are available across Apple’s 18 developer academies around the world.
Resources like Pathways and Apple Developer Forums are available to better connect developers within the community and help them easily access tools, documentation, and videos to create their best products on Apple’s platforms. Developers can share feedback, request enhancements, or report bugs at any time with the Feedback Assistant app or on the web.
Next week during Apple’s annual Worldwide Developers Conference, developers from every part of the globe will have free access to more than 100 technical sessions, diving deep into the latest technologies and frameworks with Apple experts. Developers will also be able to access guides and documentation that can help walk them through the conference’s biggest announcements and stay up to date with the conference across the Apple Developer website, app, YouTube channel and Apple Developer WeChat. Apple Developer Program members and Apple Developer Enterprise Program members will also have a chance to connect directly with Apple experts through online group labs and one-on-one lab appointments.
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