Apple Music kicks off Bad Bunny’s Road to Halftime ahead of Super Bowl LX

March 7, 2026 WOL

February 2, 2026

UPDATE

Tune in to The Official Bad Bunny Interview on February 5 at 10 a.m. PT on Apple Music

Apple Music is celebrating Bad Bunny’s Road to Halftime with a spotlight on the artist who has transformed global pop culture, reimagining the music of the Caribbean and his native Puerto Rico for the world — on his own terms and in his own language.

“This is a special full-circle moment for us,” said Rachel Newman, Apple Music’s co-head. “Bad Bunny’s an artist that we’ve championed from the very beginning, when our editors discovered his work and contacted him directly about bringing it to Apple Music. To have him as a headliner of the Apple Music Super Bowl LX Halftime Show feels like the culmination of a deep, long-term partnership that spans most of the last decade, at a time period in which he’s forever changed global pop music.”

The global superstar recently shared the record-breaking first-look trailer shot in Puerto Rico in the lead-up to the highly anticipated Apple Music Super Bowl LX Halftime Show on Sunday, February 8, at Levi’s Stadium in Santa Clara, California.

Ahead of the game, Apple Music subscribers can check out the ultimate Bad Bunny Essentials; listen to the mood playlists Dance Bunny, Trap Bunny, Sad Bunny, Party Bunny, and Bunny & Friends, which showcase the many sides of Bad Bunny; explore The DNA of DtMF playlist that highlights Puerto Rican styles and sounds handpicked by the artist; stream an exclusive career-spanning 2026 Super Bowl LX Megamix (DJ Mix) from Bad Bunny’s biggest producer, Tainy; discover new NFL player playlists; and more.

Additionally, with Apple Music Sing, fans can sing along to their favorite Bad Bunny songs with adjustable vocals, perfectly timed lyrics, and translations and pronunciations that appear line by line.

To access it all, check out Bad Bunny’s Road to Halftime on Apple Music.

The Super Bowl LX Halftime Show Press Conference

On Thursday, February 5, at 10 a.m. PT, Apple Music Radio hosts Zane Lowe and Ebro Darden will sit down with Bad Bunny at the Apple Music Super Bowl LX Halftime Show press conference for the headliner’s official interview at the Moscone Center in San Francisco. Viewers can tune in live or watch on demand on Apple Music; on YouTube, Facebook, TikTok, Instagram, and X; or on the NFL Network.

Before the interview, fans can also catch the Apple Music Radio pre-show at 9 a.m. PT, live from the new Apple Music Los Angeles studio, featuring Apple Music Radio hosts Evelyn Sicairos and Eddie Francis. The show will highlight Apple Music’s biggest moments of the past year and feature special guests during a look back at iconic halftime performances.

Apple Music Radio Is ‘Live from L.A.’ All Weekend Long

Starting February 5, Apple Music Radio will kick off four days of Super Bowl programming live from the Apple Music Radio studio in Los Angeles. Apple Music 1 will celebrate Bad Bunny and his highly anticipated halftime performance, leaning into the sounds and culture of Puerto Rico with music by DJ Gusto and Chuwi performing throughout the hour.

Apple Music’s “Live from L.A.” Super Bowl broadcasts will run all weekend long, from Thursday to Sunday, with in-studio and FaceTime interviews, live performances, check-ins from talent on the ground in the Bay Area, plus in-studio radio hour takeovers from artists, athletes, songwriters, and collaborators of Bad Bunny’s. Simultaneously on Apple Música Uno, there will be nonstop Bad Bunny music messages from fans.

Bonus Content on Shazam

Fans who use the Shazam app to identify Bad Bunny songs throughout the week leading up to the performance can access the Apple Music Super Bowl Halftime Show event page, where they’ll find bonus content like a custom Apple Watch face and iPhone wallpaper. They can also save the show to receive timely reminders for the Set List playlist and photos afterward.

Get Three Free Months of Apple Music

Listen to Bad Bunny in Spatial Audio, and follow along with Lyrics Translation. For a limited time, new subscribers can get three months free on the Individual or Family plans.

More to Explore Across Apple Services

Dive Into Bad Bunny’s Discography In-Store
Apple Store locations will feature special Bad Bunny-themed experiences, including a 15-minute Today at Apple Spatial Audio listening session for “CAFé CON RON” in select stores, and special events with artists and collaborators Eladio Carrión (Apple Union Square in San Francisco) and Arcángel (Apple Fifth Avenue in New York City). To learn more about the events and to sign up, visit apple.com/today.

Kick Off a Game Day Party with Apple Invites
Apple Invites helps users create custom invitations to gather friends and family for any occasion. Just in time for the big game, Invites offers new custom backgrounds — including an exclusive visual featuring Bad Bunny — along with collaborative playlists and shared photo albums to capture and preserve all the memories in one place. iCloud+ subscribers get unlimited event creation, and guests can RSVP from any device. With the new Invites widget, users can add an at-a-glance countdown to the event right to their iPhone Home Screen.

Follow the Big Game on the Apple Sports App
Fans can stay up to date on the big game as well as all of their favorite teams with Apple Sports, the free app for iPhone that gives users access to real-time scores, stats, and more, delivered with speed and simplicity.

Football fans can explore score updates, stats, and live betting odds alongside an enhanced play-by-play feed, offering quick access to scoring drives presented alongside the view of every play. Additionally, the dynamic drive tracker lets fans visualize where the ball is on the field at any time.

With Live Activities, Apple Sports delivers real-time updates directly to a user’s iPhone Lock Screen and Apple Watch.¹ Game Card Sharing lets fans share their excitement for the big game.

Apple Sports also seamlessly syncs with favorites selected within the My Sports experience, including in the Apple TV app and Apple News.

Explore the Bay Area with Apple Maps
For users heading to the Bay Area for the Super Bowl, Apple Maps is the best way to navigate, with detailed 3D landmarks like the Golden Gate Bridge, 360-degree views in Look Around, and driving directions with live traffic information, as well as a new custom Let’s Eat Guide curated by local food editor Luke Tsai.

Follow the Action on Apple News
Football fans can catch every angle of Super Bowl LX with a dedicated Apple News hub that launches today. There, they’ll find comprehensive reporting from premier sports publishers — including The Athletic, Sports Illustrated, boston.com, and The Tacoma News Tribune. Fans can also tune in to the Apple News Today podcast for discussions on the week’s most intriguing stories with Apple News sports editors, who will be on the ground at the center of the action in Santa Clara.

Editors will curate the week’s most compelling football stories, and fans can opt in for personalized notifications to stay on top of the action. On game day, the Apple News app becomes users’ home for real-time highlights, must-see commercials, and halftime show moments. The experience extends across Apple’s sports ecosystem: Once users follow their favorite teams and leagues, they automatically sync across Apple News, Apple Sports, and Apple TV — no setup required.

Supporting the Bay Area Community

Apple was founded in Cupertino and has called the Bay Area home for nearly 50 years. As part of its global commitment to supporting communities where its teams live and work, Apple has deep and long-standing local partnerships that support education, creativity, affordable housing, and other critical community services. This includes working with Boys & Girls Clubs of Silicon Valley and Boys & Girls Clubs of San Francisco to expand access to youth technology education; providing support for West Valley Community Services, including donating fresh fruit from the Apple Park orchards; helping to bring coding and creativity to young learners at the San José Public Library; and more.