8 Best B2B Database Providers for 2024

  • Best for lead routing and management: ZoomInfo
  • Best for intent data: UpLead
  • Best for prioritizing data hygiene: Lusha
  • Best for tracking sales engagement: Apollo
  • Best for integrating with CRMs: Lead411
  • Best for international markets: Clearbit
  • Best for social media prospecting: Datanyze
  • Best B2B database for LinkedIn integrations: Wiza

B2B database providers are companies that offer a range of data services like workflow management, data enrichment and sales intelligence through an inhouse platform or web integrations. They source leads that match your clientele and build databases with their most accurate contact information and sales predictions.

Some of the providers we’ve noted below are Zoominfo, UpLead, Lusha, Apollo and more. Along with summaries of their platforms, pricing breakdowns and notable pros and cons, we’ve also identified ideal use cases for each tool to help you navigate which might be best for your business needs. These use cases range from best tool for social media prospecting to best tool for integrating with a variety of CRM software.

Top B2B database providers comparison

Businesses of any size can utilize a B2B database provider to manage data and scale their services to match their scope of work. The best B2B database providers will help identify the best-fit leads for your solution while also compiling their most accurate contact information, demographic and firmographic data. From there, they manage these incoming leads through pipelines, workflows and data enrichment features.

Data cleansing Chrome extension Lead routing Offline access Starting price
ZoomInfo Yes Yes Yes Yes Contact for quote
UpLead Yes Yes Yes Yes $99 per month*
Lusha Yes Yes No No Free starting price
Apollo Yes Yes Yes Yes Free starting price
Lead411 Yes Yes No No $99 per month per user
Clearbit No No No Yes Free starting price
Datanyze No Yes No No $21 per month*
Wiza Yes Yes No No Free starting price

*Pricing when billed annually.

ZoomInfo: Best for lead routing and management

ZoomInfo logo.
Image: ZoomInfo

ZoomInfo is a sales intelligence and go-to-market platform that helps businesses find company and individual contact data plus insight into their buyers’ consumption patterns. Users can create custom workflows and triggers within the ZoomInfo platform based on intent signals that automatically export leads to their CRM, and sales reps can be notified about active leads to start engaging with them at the right time.


  • SalesOS: Access company insights and contact information. Contact for quote.
  • MarketingOS: Pipeline management and digital marketing solutions. Contact for quote.
  • TalentOS: Source and manage candidates for company recruitment. Contact for quote.


  • Custom workflows: Launch and integrate your current tech stack tools with your workflow for personalized lead engagement.
  • Website IP tracking: Identify and engage with website visitors in real time to turn them into high-quality leads.
  • Cross-channel marketing: Design targeted display and social media advertising to use across multiple channels.
Zoominfo sample workflow.
Sample lead routing workflow. Image: ZoomInfo

Zoominfo pros and cons

Pros Cons
14-day free trial. No upfront pricing.
Large internal database. Buyer intent costs extra.
Identifies anonymous site visitors. User reports of a steep platform learning curve.

Why we chose ZoomInfo

ZoomInfo not only identifies engagement-ready leads but can also send them to the right sales rep at the right time to shorten your sales cycle. They do this by automating territory management and routing assignments. You can manage and monitor lead distribution processes with their optimized, round-robin distribution system from one central dashboard.

Since users report a steep learning curve with this provider and there isn’t any upfront information regarding pricing, consider looking into Lusha for its quick onboarding and competitive prices.

UpLead: Best for intent data

UpLead logo.
Image: UpLead

UpLead is a B2B database that focuses on finding high-quality prospects along with their most accurate data and contact information. Its platform allows you to filter over 50 unique search criteria to find leads that are active in their buyer journey and match your ideal customer profile. UpLead also offers real-time email verification and insight like demographics, firmographics and technographics for your sales reps to rely on.


  • Test Drive: Get five credits and verified email addresses and phone numbers for seven days.
  • Essentials: Everything in Test Drive plus CRM integration and 170 monthly credits for $99 per month.
  • Plus: Everything in Essentials plus data enrichment and 400 monthly credits for $199 per month.
  • Professional: Everything in the Plus tier, plus buyer intent data and a custom amount of monthly credits. Contact for quote.


  • Data collection: Follow UpLead’s eight-step process for searching, segmenting and managing lead information.
  • Email verification: Verify every email address in real time to ensure delivery.
  • Bulk downloads: Find and quickly download entire lead lists to access offline.
UpLead data collection filters.
UpLead dashboard topic intent filter. Image: UpLead

UpLead pros and cons

Pros Cons
Offers a platform demo. Short trial compared to industry standard.
155+ million contacts. Users report outdated dashboard UI.
95% accuracy guarantee. Limited customer support.

Why we chose UpLead

UpLead’s intent data function allows you to filter through leads by their consumption patterns. This way, you can go after prospects who are currently in the market to make a purchase like your solution. Advanced intent data can help optimize your sales process since it notifies you exactly when to begin engaging leads and even what to say to them.

UpLead is a well-rounded B2B database provider, but its premium tiers are on the higher end of the industry standard. If you’re wanting a similar tool with upfront competitive pricing, consider Lusha or Datanyze.

Lusha: Best for prioritizing data hygiene

Lusha logo.
Image: Lusha

Lusha is affordable B2B database software designed to connect you with true decision makers and authority figures in your target clientele. In the free tier, you can find emails and phone numbers of five contacts per month. Lusha’s job change filter, integrations options and how it suggests similar leads can help small teams on a tight budget.


  • Free: Receive free credits and direct phone number for one free user.
  • Pro: Get everything in the Free tier, plus list management and exports for $29 per user per month.
  • Premium: Get everything in the Pro tier plus bulk prospecting and analytic access for $51 per user per month.
  • Scale: Get everything in the Premium tier plus CVS enrichment and CRM integrations for a custom quote.


  • Prospecting API: Reduce manual work by setting filter criteria for the database to automatically sort leads that match your ideal customer profile.
  • Activity alerts: Notifies you when a prospect makes a change or triggers an action that influences their buying potential.
  • Data cleansing: Create data enrichment automation workflows and eliminate data decay or duplicates from your CRM.
Data cleansing and hygiene sample.
Lusha data cleansing and hygiene example. Image: Lusha

Lusha pros and cons

Pros Cons
45 million North American contacts. No data accuracy guarantee.
Quick client onboarding and instant access. Fewer contacts than other providers.
Affordable option for small businesses. Limited LinkedIn prospecting.

Why we chose Lusha

Lusha ensures you have the freshest information for the B2B leads they find, including its contact information, location, industry tags and more. Its data hygiene capability also updates new contacts with correct information and cleans your CRM from having duplicates, inaccurate contacts or out-of-date accounts. This also helps with lead prioritization by automating lead routing and scoring based on the healthiest lead info.

Lusha cannot provide a data accuracy guarantee. That is something plenty of other providers on our list can do. If that’s a dealbreaker for your organization, consider UpLead, Apollo or Wiza.

Apollo: Best for tracking sales engagement

Apollo logo.
Image: Apollo

Apollo is sales intelligence software that helps users build, manage and engage with B2B leads. With over 275 million contacts, its platform can help you find ideal leads for your company with 65+ filters and attributes. Once leads are funneled into your pipeline, you can track engagement, tasks and sequences, making it an all-in-one platform for lead generation and even nurturing.


  • Free: Basic sequence automations plus 60 credits and 120 exports a year.
  • Basic: $49 per user per month for 900 credits and 12,000 exports a year.
  • Professional: $79 per user per month for 1,200 credits and 24,000 exports a year.
  • Organization: $119 per user per month for 2,400 credits and 48,000 exports a year.


  • Reporting and analytics: Combine multiple reports into one dashboard to visualize your entire sales pipeline.
  • Lead scoring: Leverage data from your CRM and Apollo account to get AI-generated lead scores after defining your own criteria for good leads.
  • Meeting scheduling: Automate appointment scheduling with leads by building this functionality right into your Apollo workflow.
Apollo lead scoring and segmentation.
Sample Apollo lead scoring and segmentation. Image: Apollo

Apollo pros and cons

Pros Cons
14-day free trial. User reports of incomplete contact profiles.
275+ million contacts. Inconsistent international data.
98% email accuracy. Users request more onboarding training.

Why we chose Apollo

Apollo offers end-to-end sales data and tracking. After curating a B2B database of qualified leads, Apollo creates automated, multi-step touchpoints for your outreach, including emails, cold calls, LinkedIn tasks and more. It can also schedule meetings through automations, making it easier for clients to book demos or follow up meetings with you.

Apollo is a robust option, but there are reports of lacking international databases. If that’s a priority for your business, consider looking into Clearbit.

Lead411: Best for integrating with CRMs

Lead411 logo.
Image: Lead411

Lead411 is a B2B lead database that supports sales, technology, marketing and recruiting teams. Apart from its standard subscription-based database offerings, it also offers to build and sell a one-time B2B email list of verified email addresses with a 96% accuracy rate.


  • Basis Plus Unlimited: $99 per month per user for unlimited email views and 2,400 exports a year.
  • Pro with Bombora Intent: Everything in Basic+ with 10,000 exports a year. Contact for quote.
  • Unlimited: Everything in Basic+ with unlimited exporting and dedicated support. Contact for quote.


  • International searching: Databases include domestic and international contacts for breaking into new sales territories.
  • Custom triggers: Use a growth intent algorithm to create workflows that move leads through your sales funnel if they take specific actions.
  • Lead scoring: Segment incoming leads with strict filters that match your ideal customer profile.
Lead411 lead searching platform preview.
Lead411 lead searching platform preview. Image: Lead411

Lead411 pros and cons

Pros Cons
Offers a 7-day free trial. Limited filtering options.
Integrates with 25 different CRMs. Limited customer support.
Domestic and international sourcing. User reports of slow exporting.

Why we chose Lead411

Lead411 integrates with over 25 CRMs, including Salesforce, HubSpot, Pipedrive, Insightly, Zoho and more. This makes contact enrichment and cleansing easier by syncing the data in your CRM with their up-to-date information. It also fills in holes and filters out outdated information. All of its pricing tiers with a set fee include this integration functionality.

Since users of Lead411 report some limitations around filtering larger imports of individual or company contact data, consider also looking into Lusha for its data hygiene and segmenting.

Clearbit: Best for international markets

Clearbit logo.
Image: Clearbit

Clearbit is a B2B data provider that focuses on targeting your top accounts, revealing the buying intent of those accounts and then finding the decision makers of those accounts. Recently acquired by HubSpot, Clearbit can integrate with a variety of software in your sales tech stack, including HubSpot, Salesforce, Slack, Drift and Clarli.


  • Free: Basic access to 25 credits a month and HubSpot pipeline building.
  • Growth: 125–1,000 credits a month plus qualified leads for $50–275 per month.
  • Business: If you want more or are an enterprise-level company, contact for a custom quote.


  • Lead filtering: Organize incoming leads by updated job titles or company tenure.
  • Company insights: See your target account firmographics, revenue reports and more.
  • Global targeting: Access markets across the world when pulling B2B datalists.
Clearbit prospect dashboard and filters.
Clearbit example prospect dashboard. Image: Clearbit

Clearbit pros and cons

Pros Cons
More than 30 million B2B contacts. Doesn’t integrate with Outlook.
Free version available. User reports of poor data accuracy.
Integrates with a variety of technologies. Limited regional/geographic searching.

Why we chose Clearbit

Clearbit offers a target market builder that filters through the global B2B landscape. This builder can then identify companies in multiple countries that would most likely need your product or service or are in the market for it. It then tracks these potential customers as they visit your website to help your sales reps time their outreach.

Clearbit users have reported poor data accuracy with their produced contact data. If you’re wanting a guarantee of data accuracy, check out Apollo or Wiza.


  • Google Chrome extension: Access valuable lead info directly on their social media, company or LinkedIn page.
  • List exporting: Segment and export lead lists to CSV with just a few clicks.
  • Icebreakers: After a lead is identified, look through curated topics to help initiate first contact.
Datanyze chrome extension.
Datanyze Google Chrome extension sample lead. Image: Datanyze

Datanyze pros and cons

Pros Cons
90-day free trial. Limited data accuracy.
Comprehensive dashboard interface. No predictive data capabilities.
Prevents duplicate profiles. Salesforce integration only.

Why we chose Datanyze

Datanyze offers a Google Chrome extension that captures valuable lead data while you scroll through social media. For example, if you come across a pre-qualified lead organically online, the extension will pull that lead’s contact information directly without you having to leave the webpage. This way, you can access their individual and company information in real time to start engaging.

Datanyze does have a limitation with its integration capabilities, only offering syncs with Salesforce. If you have another CRM currently, consider looking into ZoomInfo or Lead411 for a similar mix of features with additional CRM integrations.

Wiza: Best B2B database for LinkedIn integrations

Wiza logo.
Image: Wiza

Wiza can support all live versions of LinkedIn. Through integrations, users can connect to LinkedIn, Sales Navigator and Recruiter. The platform will verify email addresses in real time and allows users to export prospect lists from LinkedIn in bulk. The access to multiple LinkedIn tools means Wiza can act as a lead prospecting tool as well as a candidate prospecting tool for recruiting firms and agencies.


  • Free: 20 emails and 5 phone numbers per month and no CRM integration. Best for those who want to do occasional prospecting.
  • Starter: $49 per user per month, billed monthly. Users receive 100 emails and 100 phone numbers per month. This tier integrates with CRMs.
  • Email: $83 per user per month, billed annually, or $99 per user per month, billed monthly. Annual subscriptions receive unlimited emails. Monthly subscriptions receive 500 emails per month and can purchase numbers for $0.35 per number.
  • Email + Phone: $166 per user per month, billed annually, for unlimited emails and phone numbers. $199 per user per month, billed monthly, for 500 emails and 500 phone numbers per month.


  • Built-in email verification: Pay for continuously verified emails and contact information with over a 99% deliverability rate.
  • Enriched data: Receive prospect data that includes 30+ data points such as revenue, funding, headcount and more.
  • Valid data credits: Use paid Wiza credits only on contact information that is verified so users aren’t wasting funds on insufficient data.
Sample email verification from Wiza.
Sample email verification. Image: Wiza

Wiza pros and cons

Pros Cons
97% title accuracy, 99% email accuracy and less than 1% bounce rates. No integrations to send emails directly from the platform.
Users report easy implementation and startup. Premium plans can be costly.
Can source leads in a large variety of industries. Users mention how monthly credits don’t roll over if you pause or stop your subscription.

Why we chose Wiza

Wiza is a modern sales prospecting and engagement platform that can produce verified contact information in real time. Sourced from the web and LinkedIn, users can convert leads from LinkedIn into lists of contact data. Leads can be contacted through cold outreach or recruiting the best talent. Wiza prioritizes connecting users and prospects quickly and easily. The information available to be unveiled includes work, personal and generic emails, plus cell, direct and work phone numbers.

If you’re wanting a more robust tool with more integrations beyond LinkedIn, check out ZoomInfo for its offerings.

Key features of B2B database providers

You can often pick what features you can access since most B2B database providers have multiple pricing tiers and levels of service. There are still core offerings to prioritize when researching B2B databases. These include whether the providers are data compliant, can guarantee data accuracy and offer buyer intent data, workflow creation and CRM integrations.

Data compliance

When dealing with data and pulling information from multiple sources, working with a provider that is data standards compliant ensures the validity and security of the data they pull on your behalf. There are different compliances and certifications, like CCPA and GDPR, as well as being validated by third-party auditors.

Data accuracy

Data accuracy refers to how up to date the data and information the provider pulls is. This is important because when your sales reps begin pulling leads to contact, they need every detail, such as the lead’s phone number and job title, to be correct. Data accuracy helps cut down on prospecting time since sales reps don’t have to go back and forth making sure each phone number or email address matches the lead they’re looking to connect with.

Buyer intent data

Buyer intent data is the information a database can pull about a lead that would suggest if they’re currently in the market for a solution like yours or when they might be. This can include insight as to whether the lead has been searching for keywords about your industry, if they have any current providers of your solution and if they’re a good fit to purchase your solution.

Workflow creation

Workflows are a series of triggers and pipelines that filter and cleanse incoming data. Workflows better categorize and visualize the leads. They’re also meant to help segment leads into a status that matches your sales process. For example, if a lead visits your website twice in one week, they’re marked as interested and are automatically sent to a sales rep to begin engaging.

CRM integration

Customer relationship management software integration is when the platform or delivered data automatically updates in your CRM, or vice versa. Any edits made on one platform should immediately be reflected on the other. This can be an efficient tool for both small businesses and enterprise-sized companies looking for a tool. This helps make the process of outsourcing a B2B database efficient for your company so sales reps don’t have to manually transfer updates, profiles and entire lead lists.

How do I choose the best lead generation company for my business?

Now that you know some of the best B2B databases in the market currently, plus what core features you should expect, it’s time to start looking into which provider would serve your company best. Luckily, it’s an industry standard for B2B databases to offer sample data, demos and even lengthy trials with their platform. Some providers even have free tiers offering a minimal amount of credits per month and per user.

Below are sample questions to ask a B2B database provider before onboarding its services:

  • What in-market industry specialization do they have?
  • Do their services match your allocated budget?
  • Exactly what data services come with each pricing tier?
  • What level of support does the provider have?


When reviewing the top B2B database providers serving the market today, we consider the core offerings of the most popular options as well as cost transparency and more. We compare each company to this preset criteria consisting of categories an average buyer might deem important when choosing a provider.

Below are the criteria we consider when selecting the top providers, in order of importance:

  • Cost: Cost transparency, payment options and price compared to industry standards.
  • Core features: Standard capabilities of an average B2B database provider, such as pipeline management or data cleansing.
  • Advance tech offerings: Unique or industry-specific functionality that a provider might offer in addition to the core features.
  • User reviews: Average user feedback for each provider, either praising or criticizing features, platform UI or support.

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